X replaces its revenue-sharing program with ‘Original Content Rewards’
X is ending its controversial revenue-sharing program for content creators, which has seen numerous revisions under Elon Musk's reign. In its place, it's launching a new Original Content Rewards program on September 8th. To be eligible, creators must have at least 500 verified fo
The shift from a revenue-sharing program to Original Content Rewards marks a significant change in X's strategy for incentivizing content creators. This move is likely a response to the controversies surrounding the previous program, which had undergone multiple revisions since Elon Musk took over. By introducing a new program, X aims to reinvigorate its creator community and promote high-quality content. From a technical standpoint, this change will require updates to X's content moderation and reward distribution algorithms, which will be interesting to watch from a coding perspective.
The eligibility criteria for the Original Content Rewards program, which includes having at least 500 verified followers, suggests that X is focusing on established creators who can produce engaging content. This approach may help to increase the overall quality of content on the platform, but it also raises questions about how new creators will be able to gain traction. For developers and coders, this change highlights the importance of building algorithms that can effectively identify and reward high-quality content, while also providing opportunities for new creators to emerge.
As the Original Content Rewards program launches on September 8th, it will be important to watch how X's algorithms adapt to the new incentive structure. Coders and developers should pay attention to how the platform's API and developer tools evolve to support the new program, and how creators respond to the changes. Additionally, the success of this program will depend on X's ability to balance the needs of its creator community with its own revenue goals, making it a fascinating case study for those interested in the intersection of code and online platforms.
Originally reported by theverge.com. CodeNews adds analysis for ai & agent economy readers.